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EXPERIENCE

GHOST HARDWARE

FREELANCE APPAREL PRODUCTION MANAGER

MARCH 2024 - Present / Los Angeles, CA

  • Managed end-to-end production for 47+ apparel and accessory SKUs—including outerwear, tees, pants, knits, hats, and packaging—sourced from U.S. and China-based manufacturers.

  • Acted as primary liaison between Ghost Hardware and international factory partners, ensuring clarity on product specs, timelines, and quality standards.

  • Led production planning and scheduling to ensure on-time delivery, while partnering with fulfillment teams to optimize workflow and release coordination.

  • Created detailed tech packs with precise artwork, Pantone selections, and sizing specs for cut-and-sew manufacturing, supporting consistent, high-quality execution across all product lines.

CONSULTANT

DECEMBER 2022 - MARCH 2024  / Los Angeles, CA

  • Providing detailed knowledge and advice as the brand was in it's early stages of expanding business.​

  • Analyzing different strategies on apparel production to provide guidance in areas the brand has not yet explored in.

  • Liaison between Ghost Hardware and local screen printers and sewers, occasionally providing sewing services myself.​

TOP DRAWER MERCH / ELECTRIC FAMILY

SENIOR ACCOUNT MANAGER - TOP DRAWER MERCH

SEPTEMBER 2021 - DECEMBER 2024 / Los Angeles, CA

  • Spearheaded merchandise strategy and execution for top-tier artists & lifestyle brands [client list available at roxyabr.com].

  • Managed end-to-end campaign execution—from design and production to buying, pricing, accounting, and fulfillment.

  • Led a high-performing team of five, driving operational excellence and enhancing client satisfaction through proactive account management.

  • Developed and implemented training guides for Account Coordinators, improving onboarding efficiency and enhanced process functionality across the department.

  • Analyzed client sales data and market trends to inform SKU planning, pricing strategy, and inventory decisions—reducing overstock and maximizing profitability.

  • Oversaw on-site merchandising operations at large-scale live events, including inventory logistics, staffing, and real-time issue resolution.

PAST CLIENTS & COLLABORATORS:

​● Alison Wonderland ● Excision ● Lost Lands ● Bass Canyon ● WAKAAN ● Liquid Stranger ● Ganja White Night ● ILLENIUM ● Kaskade ● Said The Sky ● Insomniac [EDC, Hard Summer, Escape, Holy Sh!p, Beyond Wonderland] ● Worship Artists [Sub Focus, Dimension, Culture Shock, 1991] ● Red Bull ● Slander ●

Riot Games [VALORNT]● HOL! ● Sullivan King ● TVBOO ● Champagne Drip ● Canabliss ● 40oz Cult ● Throttle ● Bear Grillz ● Tokyo Machine ● NGHTMRE ● AGBT500 ● A-Trak ● Blossom ● Zeke Bears ● Nitti ● Krewella ● Iann Dior ● 24K Goldn ● Julia Micheals ● Quirkies NFT ● Bear Grillz ● DABTHESKY ● VAMPA ●

BRAND DIRECTOR - ELECTRIC FAMILY

JUNE 2022 - DECEMBER 2024 / Los Angeles, CA

  • Led brand vision, creative direction, production, and partnership strategy for Electric Family, a music lifestyle brand.

  • Oversaw full-cycle campaign execution—from concept development and production management to royalty calculation and financial tracking.

  • Curated and executed the 2022–2024 collaboration calendar, securing high-profile partnerships with artists including Alison Wonderland, NGHTMRE, VAMPA, Ganja White Night, Said the Sky, Zeke Beats, Throttle and more.

  • Directed end-to-end planning and execution of the EF 10-Year Anniversary Pop-Up, managing logistics, inventory, talent coordination, staffing, and on-site operations

JUNIOR ACCOUNT MANAGER - TOP DRAWER MERCH

AUGUST 2020 - SEPTEMBER 2021 / Los Angeles, CA

  • Supported Senior Account Manager in overseeing order forms, tech packs, marketing materials, and daily client-vendor communication.

  • Streamlined operations by creating new processes for a 5-person Junior Account Management team, improving efficiency and organization.

  • Acted as a key liaison between internal teams, vendors, and clients, optimizing the merchandise creation process.

  • Led mood board creation and project development, ensuring alignment with client vision and goals.

  • Managed multiple client stores and project boards using Shopify, Basecamp, Monday.com, and Asana to ensure smooth execution.

SMALL GIANT MANAGEMENT

ASSISTANT TO CEO (TEMP)

JUNE 2020 - AUGUST 2020 / Los Angeles, CA

  • Worked with VP and D2D manager on music projects such as fan data collection, video shoot location scouting, day-of video shoot coordination, sponsorships reach outs, studio session coordination and much more.

  • Responsible for CEO's calendar management, including company wide meeting organization and office/studio/video equipment management.

  • Conducted many personal assistant projects for CEO such as ADU Building, contractor negotiations, government agency assistance, interior design mood boarding and scouting.

BASALT 

OWNER & CREATIVE DIRECTOR

JUNE 2016 - JANUARY 2025 / Los Angeles, CA

  • Self taught cut & sew / hand painting / embroidery which has resulted in over 2,000 units of custom 1 of 1 items sold through pop ups, flea markets, trunk shows, and online sales

  • Over the years, have expanded from 1 of 1 productions to freelancing full scope production including:

    • Cut & Sew Hoodies, Tees, Pants​

    • Knits, blankets + sweaters

    • Accessories: Hats, bags, candles etc.

ROSE BOWL STADIUM

 MARKETING ASSISTANT

DECEMBER 2019 - MARCH 2020 / Los Angeles, CA

  • Sold 22.5K dollars of stadium tours in 3 months

  • Managed a group of 12 in the touring department; including scheduling, payroll, and training

  • Raised @RoseBowl_FleaMarket Instagram followers by 9K

  • Though Instagram marketing - sold the highest number of online Flea Market tickets to date 

  • Increased website traffic by 25% through Rose Bowl Flea Market's Facebook Page

  • Worked with graphic designers to create the stadium's Centennial Campaign website art

 EVENT MANAGEMENT ASSISTANT

  • Lead manager on minor events; coordinated with client, caterers and venue staff

  • Tracked, coded, and recorded invoices in major event recaps 

  • VIP Lounge and Wine & Beer Garden operations for the UCLA Season and 2020 Rose Bowl Game

SEPTEMBER 2019 - MARCH 2020 / Los Angeles, CA

EVENT MANAGEMENT INTERN         

MARCH 2019 - AUGUST 2019 / Los Angeles, CA

  • Assisting planning events with up to 65K+ attendees such as The Rolling Stones No Filter Tour, The BTS World Tour, Pasadena Day Dream Festival ft. The Cure, and many more

  • Responsible for all credentials including assigning, packaging, and distributing for events

  • Fan Assistance Supervisor: interviewing, hiring, scheduling, and managing staff during events

  • Conducted various daily administrative duties including but not limited to takes notes at meetings, updating calendars, audio equipment inventory, assist in drafting minor event agreements, etc.

KIRLOY'S NIGHTCLUBS

KILROY'S RECESS NIGHTCLUB - KILROY'S SPORTS BAR & NIGHTCLUB - KILROY'S ON KIRKWOOD

EVENT OPERATIONS & EXPERIENTIAL MARKETING  SUPERVISOR

MAY 2018 - DECEMBER 2018 / Bloomington, IN

  • Assisted Concert & Event Operations Manager with planning, production, and set up/break down of events

  • Created concert production packages for clients consisting of light and sound options

  • Led Artist Hospitality, back of house operations and green room set up on show day

  • Responsible for 3 Instagram accounts with followers over 10K, marketed and posted day to day for events

  • Collaborate with sponsors to create engaging promotional experiences during concerts & themed events

CONCERT MANAGEMENT INTERN          

January 2018 - MAY 2018 / Bloomington, IN

  • Managed 10 concerts with up to 700 attendees with the Entertainment Director

  • Assisted in booking talent

  • Responsible for artist hospitality and runner duties

  • Guest list management, promotional creation, poster design, artist rider fullfillment, equipment, and décor

  • Set up ticket sales, recorded ticket sales, and collected ticketing data with elaborate analysis via Excel

UNION BOARD MUSIC COMMITTEE, INDIANA U.

DIRECTOR OF CONCERT'S ASSISTANT, ARTIST HOSPITALITY & RUNNER

AUGUST 2017 - AUGUST 2018 / Bloomington, IN

  • Director's Assistant, performing admin duties such as prepping for meetings, flyer creation, marketing implementation etc.
  • Curated the 2017 "Live From Bloomington" Album

  • Diplo and Team airport Hospitality for the 2018 IU Block Party

  • Playboi Carti, Boombox Cartel & Joey Purp Hospitality Runner at IU Little 500 Concert

  • Set up and break down of concerts such as the 2017 and 2018 'Block Party' and Little 5 Concert featuring RL Grime and Post Malone

BUKU MUSIC + ART PROJECT

VIP / ARTIST F&B HOSPITALITY VOLUNTEER

MARCH 2018 / New Orleans, LA

THALE BLANC

SPECIAL EVENTS INTERN

MAY 2017- AUGUST 2017 / Los Angeles, CA

  • Created event layouts, designs, and proposals for influencer events and in-store events 

  • Coordinated with event guests, clients, and designers 

  • Ran the day of event organization and coordination for event director 

  • Assisted as a liason between Public relations team, social media team and event director

  • Ran Retail & Floor Operations, updating inventory, costs, selling goods to customers

DELTA ZETA SORORITY

Event Manager & Leadership Board

December 2015- January 2017 / Bloomington, IN

  • Planned, organized, coordinated and budgeted over 20 different events
  •  Events ranging from formals, parent’s weekends, banquet dinners, and philanthropies with attendees ranging from 250-350
  • Collaborated with caterers, DJ's, musicians, venue managers, and event coordinators
  •  Execute events to appeal to guests while adhering to the Delta Zeta national policies
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